The thing I didn’t get into, mostly because it’s a different (if connected topic) below, is that a lot of the problem is our fault, too. We haven’t actually held up our end of the bargain as content producers. The pricing on digital comics is still outrageous, especially considering many people think the print versions are too expensive, too. While the fine folks at Comixology and Graphic.ly have done a stellar job on their apps and web presence, because of content restrictions, it’s still far from the seamless experience that is iTunes. Obviously, there’s the content argument (as so many very kind people have made about my books elsewhere) and the problems of insularness, and so on, and so on, and so on.
Is piracy the only reason the comics industry is in serious trouble? Of course not. Is it a major one? Absolutely yes.
BUT, ultimately, it’s our responsibility as content producers to figure out a solution. Now, let’s get to work.