Tony Lee interviews me and a bunch of other folk...
1. HOW IMPORTANT IS THE PITCH?
JHF: It's important. I think having a good relationship where your editor (or the publisher) trusts you to actually execute on that pitch is probably more important. Having a great idea is easy, executing a great idea is the hard part.
2. WHAT DO YOUR PITCHES CONSIST OF / EDITORS - WHAT DO YOU WANT IN A PITCH?
JHF: If it's for a creator owned property, I tend to do a one sheet with the basic concept, the format, and any imperative information, along with some art. Then I'll try and put together a few pages of art (ten is probably best), and include a three or four page synopsis of the whole story.
And so on.